Quran 39:15

فَٱعۡبُدُواْ مَا شِئۡتُم مِّن دُونِهِۦ‌ۗ قُلۡ إِنَّ ٱلۡخَـٰسِرِينَ ٱلَّذِينَ خَسِرُوٓاْ أَنفُسَہُمۡ وَأَهۡلِيہِمۡ يَوۡمَ ٱلۡقِيَـٰمَةِ‌ۗ أَلَا ذَٲلِكَ هُوَ ٱلۡخُسۡرَانُ ٱلۡمُبِينُ ١٥

"Therefore, worship whatever you wish beside Him." Say, "The real losers are those who lose their souls, and their families, on the Day of Resurrection." Most certainly, this is the real loss.